Tulum has exploded in popularity over the last decade, becoming one of the most talked-about destinations in the world. But with rising prices, busier beaches, and influencer overload, it’s fair to ask:
Is Tulum still worth visiting in 2025?
Short answer: Yes! if you know how to do it right.
Let’s break it down.
Tulum is no longer the quiet backpacker beach town it once was. But the evolution isn’t all bad. In 2025, Tulum offers:
World-class wellness retreats
Eco-conscious boutique hotels
High-end dining alongside jungle taco stands
A rich blend of ancient and modern experiences
Sure, you’ll find beach clubs and nightlife—but also cenotes still tucked away in silence, and locals who keep Mayan traditions alive.
Prices have gone up, especially along the Hotel Zone. But Tulum doesn’t have to break the bank. In fact, with the right planning:
You can find stylish Airbnbs in Aldea Zama
Enjoy street food for $5 USD or less
Book tours directly with locals to avoid inflated resort markups
Tulum is what you make it—luxurious, budget-friendly, or somewhere in between.
2025 is set to be a massive year for wellness tourism, and Tulum remains a front-runner:
Full moon ceremonies 🌕
Temazcal (Mayan sweat lodge) experiences
Sound healing + cacao rituals
Jungle spas and yoga retreats
If you’re craving a reset, Tulum isn’t just worth it—it might be exactly what you need.
Some travel influencers may give the illusion that Tulum is all about Instagrammable swings and jungle clubs. And while that’s part of it, it’s not the whole picture.
The truth?
Tulum still holds authentic charm
The Mayan ruins overlooking the ocean are still breathtaking
The cenotes still feel like sacred natural wonders
The locals and expats keep the town’s pulse alive
If you want depth, nature, culture, and sun—Tulum delivers.
Like any destination, being aware and prepared is key. Tulum in 2025 is generally safe for travelers who:
Stick to known areas (especially at night)
Use reputable taxis or ride-shares
Avoid flashing valuables
We recommend booking with trusted hosts and local businesses (like the ones we highlight at VisitTulumNow.com) for peace of mind.
If you want a destination that blends boho luxury, ancient ruins, pristine beaches, and soul-nourishing energy, then Tulum is still a solid yes in 2025.
Just come with the right mindset: be respectful, curious, and open to the full spectrum of what Tulum offers—beyond the photo ops.
Explore the best cenotes, find hidden jungle hotels, and map out your perfect Tulum itinerary at
👉 VisitTulumNow.com